With his entrepreneurial spirit and penchant for shaking up the status quo, F. Ron Smith, along with four of his friends, launched Partners Trust, Pacific Union LA in 2009 with the idea of creating a discerning and conscientious real estate brokerage. Through his leadership style and visionary marketing tactics, the company has since grossed more than $8.5 Billion in sales. In addition to recently being named as one of Variety Magazine’s Los Angeles Real Estate Elite, F. Ron was ranked by the Wall Street Journal as the #24 producing agent in California by sales volume in 2015 as well as 14th in Los Angeles. In his own right, F. Ron has been involved in more than $2 Billion in residential real estate transactions.
In 2014, to broaden Partners Trust, Pacific Union’s reach worldwide, F. Ron co-founded Leverage Global Partners, an innovative and exclusive network of boutique independent real estate firms from around the world—5,713 agents operating in 16 countries and serving 163 markets, to be exact. As Leverage President, F. Ron has guided the business to success, producing more than $1 Billion in real estate sales across the network.
In 2016, to better serve his clients and grow his own business, F. Ron joined forces with fellow Pacific Union Associate David Berg to form the Smith & Berg team at Pacific Union. The team represents the interests of business leaders, celebrities and residential developers as well as individual buyers and sellers in Los Angeles, brokering some of the most notable sales on the Westside. F. Ron’s ability to walk into a home and intuitively know the seller’s ideal approach makes him a confident, gifted and skilled negotiator. Smith & Berg’s properties are regularly featured in such media outlets as the Los Angeles Times, Angeleno, California Home & Design, Curbed and Hollywood Reporter, among others and he’s a sought after speaker and resource for top media outlets including Wall Street Journal, Los Angeles Times and The Real Deal.
F. Ron’s expertise in new construction aligns with his personal affinity for architecture and design, a passion that he recently applied to the remodel of his own home in Brentwood. Living and working in Los Angeles for the entirety of his professional career—amassing over three decades of experience no less—has translated into an acute awareness of the market as well as a strong community connection. F. Ron is an active supporter of numerous charitable organizations, including Children’s Burn Foundation, LA Family Housing and Concern Foundation for cancer research, and is a member of the Executive Committee of USC’s Lusk Center for Real Estate. However, no accomplishment is more rewarding nor a greater source of pride than the family he has built alongside Tracy, his wife of 28 years, and their two sons, Evan and Brandon.
When it’s not a client interaction or the closing of a deal, you can bet that adding fuel to F. Ron’s fire is either the discovery of a vintage tequila or a top-notch espresso drink. His dedicated “research” has concluded that the Mandorla, an almond cappuccino from Caffe Luxxe in Brentwood, is one of the choicest brews around.